"Old Spice" Love it or Hate It

http://www.youtube.com/user/oldspice?v=s1l4wRt7TJ8&feature=pyv&ad=3465578987&kw=old%20spice%20commercial&gclid=CLmu0ujCpaECFRNFgwodfkaCEg

Old Spice is still around today even after many old products have vanished. But why is it still on television all the time and still in stores when so many people think that it is such an old man’s scent? Someone must still be buying it. Old Spice must be doing something right! Sometimes it is hard to escape the strong opinions towards a product, no matter how well it is advertised. People cannot break away and imagine it to be anything else. In the old spice television advertisement, we follow a young attractive man doing superhero feats to impress his woman .Everyone loves a good superhero (even Spiderman and Batman have created new movies that continue to win over the hearts of the public.) The advertisers rely on this knowledge to capture the audience. The advertisement starts with the young man at the gym, then it shows him being fitted for a nice suit and then preparing a nice dinner for a beautiful woman, all of which he does with ease. This ad appeals to the young men of America and it relies on humor to capture the attention of the audience by exaggerating how the man can do everything perfectly. The theme song that accompanies the advertisement is very upbeat and many people cannot get it out of their head after listening to it. The focus of the advertisement is the young man. As the viewer watches the man go through the themes of his life, they are captivated by how he keeps up with it all. With such a hectic life, surely this man must be wearing a good deodorant to keep him smelling fresh? And he is. He is wearing Old Spice. It has been said that there is nothing sexy about a man wearing Old Spice, myth or not, many people of the older generation cannot get the association between Old Spice and old men out of their head. The advertisers are aware of this, so they have made their commercial fun and upbeat in order to appeal to the younger generation that may not be aware of the stigma attached to this product. Although many of the older generation will not be tempted to give old spice another chance, it does however appeal to the younger market. Due to constant new advertisements, it has kept the name out there and people talking about it, which is a very important part of advertising. The more extreme the advertisement is, the more it will be talked about in the classroom, home, or between friends. Even though many people would not admit to having Old Spice in the house, we are still aware of the product and are intrigued by Old Spice Advertisements.