http://www.youtube.com/watch?v=4rsEnwKrsvc

The advertisement for Doritos starts off with a guy picking up a girl for a date. She welcomes him into her home and introduces him to her son while she steps out of the room for a minute. The guy talks to the son and picks up a Dorito. The son slaps him across the face and says, “Keep your hands off my Mama, and keep your hands off my Doritos!” This funny commercial is mostly for entertainment and laughter, but does this advertisement have a deeper meaning than jut for laughs? Is it trying to get you to the feeling of protection and hoarding? I believe the commercial is saying that Doritos are so good that you don’t want to share them, and are in top priority for things that you want to protect, like your “mama”, because they are so delicious. It is also saying that you want to hoard all the good stuff for yourself, as a selfish act.

The advertisement is not screaming at you how good their product is. And it isn’t directly telling you to buy it. It is subtly hidden with the aspect that the kid doesn’t want to share them because it is that good. Which is a different marketing technique. Most commercials these days will tell you how good their product is and compare it to other similar products making theirs seem superior over the competitor product. They also don’t tell you much about it. It just says don’t touch my Doritos. This is sort of a hidden message in a sense because it is not directly telling you how good the product is, you just assume that it is good making you want to buy the product.

The commercial is laid out differently everything is in color but it zooms on certain parts that I don’t think was necessary. For example when the mom was walking away it zoomed in on her rear end. I did not see how it was relevant to the product, but probably more for the men audience watching. It also zoomed in on the bowl of Doritos. This made more sense because the commercial was selling the Doritos. I think this commercial was mostly for men because the fact that it was played as a commercial during the super bowl, not saying that women don’t watch the super bowl but it is assumed that more men watch it than women.