Commercial Comprehension

http://www.youtube.com/watch?v=5461u_9X93A&NR=1


In the commercial that I have chosen to post starts with a guy who looks not very happy in a very warm and cuddly looking bear costume. He rings the doorbell and this girl answers the door as the bear holding a few pink balloons starts to sing a valentines song from her bf. He goes on saying on how her boyfriend has something to say, that she is costing him a lot of money because she is not in his cellular phone network, so he is going to break up with her today. She looks very shocked and says "I cant believe this" and he responds "Want me to sing it again?" The thing that is trying to be sold here is a T-Mobile phone service were you can have unlimited calling to people that are in your network so it will not cost you a fortune. This commercial itself is representing a couple on valentines day. It isn’t all over done and lovey dovey but that is because of what is going to happen at the end of the commercial but this commercial does not show the boyfriend it just shows the guy he hired to sing this song to his girlfriend at her door on valentines day. The thing that works for this commercial is that it could work for virtually almost anybody that has a phone and it could be potentially something that actually really does hurt couples out there that are not together all the time and just want to talk to each other throughout the day here and there. Which all in all is just saying if you want to save a few dollars maybe this is the way to do it by switching to our network. There are a few things here that I think are kind of cultural myths in this video. The marketers here are trying to take something that could be really sad and ugly and make it into something that is just sad and doing it in a way that no one would ever expect. We want this commercial to work because if we ever have to break up with someone we don’t want it to be anymore harder then it already is, we don’t want to stress more and more about something that we have already been stressed out about. It is sometimes hard to break up with someone so he is having it done through a way that makes the guy in the bear suit seem all cuddly but in reality he is trying to just be done with her since he doesn’t want to pay anymore in phone bills. In the very end all this commercial is trying to say is, "Join our network so that you don’t have to run up a cellular bill talking to loved ones or significant others."