iPhone ad-There's an app for that.

http://www.youtube.com/watch?v=hny-G-0nUBM&feature=youtube_gdata



Everything is at the tips of your fingers, in one small hand held electronic device. It allows you to go online, download apps, look up the weather, and get directions; anything you could possibly “need” lays within the palm of your hand. In this advertisement, they show little detail but send a big message. It simply shows the iPhone, displaying different features following with the saying, “there’s an app for that.” The advertisement is saying that anything you could possibly need or want is right in front of you, you don’t have to go on a computer or print out anything; it’s all in one device. It’s a hit with many people, because it’s a direct and easy way for communication, information, and even education. Americans tend to be known for their laziness and need for instant gratification, and what better way to sell that than through the latest technology at a costly price? People will spend hundreds of dollars for instant access and to have the latest fad, because desktops and flip phones were “so last year”. Apple targets any age, race, gender, or background, and if they don’t, I’m sure they’ll “make an app” for it. The commercial ends by saying, “the iPhone: solving life’s dilemmas, one app at a time.” As ridiculous as it sounds, millions of us buy into it because they believe that the iPhone really will solve all of our problems and make our lives that much simpler…if only it was that easy right? The intended audience is really anyone who will buy it or can afford it. In the advertisement, the background is all white, and the iPhone takes up the majority of the screen, emphasizing directly on its “beauty” it has to us, as consumers. The advertisement definitely calls for a response, suggesting you to buy the product. It claims that it will be a good investment, though it doesn’t mention the high prices or the potential glitches, just the significance and relevance it has to our lives. If we were to take a poll of iPhone owners, vs. “other phone” owners, would they really be that much more happy with their lives than the ‘rest of us’? Truth be told, we will buy whatever catches our eye and keeps us updated with the latest social tendencies. This leads me to wonder, do we buy these types of products to benefit our lives or to satisfy everyone else’s outlook on our own?